Welcome to Reach International FZE
Reach International FZE is a leading importer and distributor of cosmetics, perfumes, health and beauty products, accessories, and premium luxury goods across CIS and African markets. Established in 1997 in the Jebel Ali Free Zone, Dubai, we operate across domestic, travel retail, and border shop channels, delivering efficient and reliable market coverage. Our strong industry expertise, deep regional knowledge, and network of strategic partners enable us to expand brands and optimize distribution across diverse territories. With a proven track record and long-standing relationships with key principals, we are committed to sustainable growth, operational excellence, and making high-quality consumer products accessible to retailers and end users.
WHO WE ARE
Strategically based in the Jebel Ali Free Zone, Reach International ensures efficient logistics, secure banking, and seamless operational support for its partners. For over a decade, we have successfully operated across CIS and African markets, building a strong presence in both domestic and duty-free channels for prestige and niche products. Our mission is to become a leading distributor of luxury goods, FMCG, skincare, and fragrances by driving brand visibility, executing successful product launches, and delivering reliable service through expert market insight, innovative merchandising, and a highly professional sales team.
BRAND
PORTFOLIO
Niche
Luxury
Prestige
Masstige
Skincare & Make-Up
FMCG
MARKETS
OPERATIONS
Our headquarters in Jebel Ali features a fully integrated office and warehouse facility, serving as the central processing hub for all SKUs across our brand portfolio.
central warehouse hub
to BAs & BCs
launches and animations
TEAM
Our success is driven by a highly skilled and integrated team covering all functions, including finance, logistics, marketing, sales, and operations. From strategic financial management and efficient supply chain execution to brand development and market activation, each department works in synergy to support our partners and drive sustainable growth. At the retail level, our experienced beauty advisers and product consultants provide professional in-store expertise, ensuring exceptional customer engagement and premium brand representation across all channels.
NETWORK
Our distribution network spans an extensive portfolio of retail doors across CIS and African markets, including Class A, B, and C outlets, as well as a strong presence in key pharmacy chains. This diversified network enables us to position brands effectively across premium, mid-tier, and mass-market channels, ensuring optimal visibility and accessibility. Supported by efficient logistics and strategic market coverage, we deliver consistent product availability and tailored distribution solutions that strengthen brand performance and support sustainable growth across all retail environments.
TESTIMONIALS
& REFRENCES
Company
Reach International FZE
- EWTA81, JAFZA NORTH, P O Box 17363 Jebel Ali Free Zone, Dubai - United Arab Emirates
Follow Us
© 2022 – 2025 | Alrights reserved by Reach International FZE. Design developed by Kyoto Technologies.